Google Knowledge Graph

Google has enhanced its search service to augment search results with sets of associated facts, an improvement that demonstrates greater understanding of queries.
Google calls this innovation a Knowledge Graph. Just as Facebook’s social graph is a set of associated data about people and their friends, Google’s knowledge graph is a set of associated data about a specific search query.

Previous search milestones like Search Plus Your World and Universal Search have focused on expanding the content that Google can present. Or they have emphasized search result delivery speed and input methods. Google’s Knowledge Graph represents an attempt to make Google’s search engine smarter.

Here is a video demo of how Google explains it but Danny Sullivan digs really deep on this topic at Search Engin Land - so I won’t repeat what he said.

 

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